PES · WEIMAR / NORTH AMERICA

English sales communication for US and Canadian buyers

PES helps German B2B companies make their English websites, presentations and sales materials clearer for North American buyers.

Order the First Impression Audit→Check whether it is a fit first→

One sales asset. Specific findings. Nothing published automatically.

For business customers as defined by § 14 BGB only. PES applies the small-business rule under § 19 UStG.

NA GRID34.0522° N
118.2437° W

MARKTEINTRITT
FOKUS

PRECISION.
CLARITY.
IMPACT.AUS DEUTSCHLAND.
NACH NORDAMERIKA.

First impression

Sharpen the message so it earns credibility and trust from the start.

Sales language

Turn complex capabilities into benefits that move decisions forward.

North American context

Align communication with buyer expectations and business culture.

[SYSTEM / 01]

THE PROBLEM PES SOLVES

Correct English can still cost you the deal.

German companies often lead with company history, technical detail and completeness. North American buyers usually want to see the business value sooner: What problem do you solve? Why does it matter? What should happen next?

PES is not ordinary proofreading. We assess how your message lands with the buyer and where clarity, relevance or trust is lost.

VERIFIABLE EXPERIENCE

Judgment shaped by sales, business communication and two business cultures.

01PES operating since 2004

0220+ years living and working in Germany

03Thousands of learners taught

Earl Flanagan is an American who has lived and worked in Germany for more than twenty years, combining sales experience with long-term corporate and university teaching.

DEMONSTRATION · NOT A CLIENT CASE

What a First Impression Audit looks like.

SAMPLE
AUDIT

Original

We have been producing high-quality automation solutions since 1987. Our portfolio includes many products for different industries.

Buyer problem observed

The message starts with the supplier, stays generic and gives the buyer neither an operational problem nor a business outcome.

Revision example

Reduce unplanned line stoppages with modular automation controls designed for faster integration into existing production environments.

Why it works better

The buyer sees the relevant outcome first. The technical capability remains credible but is tied to a concrete operating problem.

Priority

1 · Lead with value 2 · Add proof 3 · Name the next step

[SEE THE FULL FORMAT]

This fictional example shows the structure, depth and type of recommendations — not client results.

View the fictional sample audit PDF↗

ENTRY OFFER

€199

Base price · applicable taxes added at checkout

See what a North American buyer sees.

A focused review of one English-language sales asset: an important web page, presentation, outreach message or comparable customer-facing item.

01Strongest and weakest first-impression signals
02Clarity, relevance and credibility problems
03Concrete rewriting examples
04Prioritized action list

Not included: a complete rewrite of the entire asset, translation, web design or guaranteed sales results.

For German B2B companies with concrete North American plans.

Industrial automationMechanical engineering and engineeringIndustrial softwareTechnical services

Not a fit for general language training, simple proofreading or companies without a specific English-language sales asset.

[SYSTEM / 02]

One asset. Four clear steps.

Send the material

Choose the web page, presentation or message that matters most.

Buyer-perspective review

PES evaluates positioning, clarity, trust and the next-step logic.

Receive the findings

You get concrete examples and a prioritized action plan.

Choose the next step

Implement internally or commission PES under a separate scope.

IF THE ANALYSIS SHOWS CLEAR VALUE

You decide what happens next.

Option A · Implement internally

Your team applies the prioritized recommendations.

Option B · PES revises the asset

PES revises agreed sections under a separate quotation. Scope, revision rounds and delivery date are defined in writing first. You approve all final wording. The audit fee remains separate unless the quotation explicitly says it will be credited.

[PES STACK]

Tools support judgment. They do not replace it.

The analysis stays anchored to your actual material, buyer and business goal. Facts, assumptions and open questions remain separate. Nothing is automatically published or sent.

Questions about English sales materials for North America

What does an English company presentation review cover?

The First Impression Audit reviews one selected sales asset: can the buyer identify the problem, its business value and the next step? Recommendations address clarity, relevance and credibility, with specific wording examples rather than a complete translation.

How does PES support B2B communication with US and Canadian customers?

PES combines an American communication perspective with experience working with German companies. We review your English website page, presentation or sales document from the intended buyer's perspective. Technical statements and benefit claims must be supported by your actual capabilities; no particular sales outcome is promised.

See an example of clearer English sales communication →

US↔DE

[ABOUT PES]

An American sales and communication perspective—from Germany.

I’m Earl Flanagan, founder of Professional English Services in Weimar. My background combines sales, business communication and intercultural work. PES closes the gap between technically correct English and a message North American decision-makers understand.

View Earl’s LinkedIn profile →

[NEXT STEP]

Find out what your North American buyer sees.

Order the First Impression Audit→

Or send one short question first: earl@pesweimar.de

For business customers as defined by § 14 BGB only. PES applies the small-business rule under § 19 UStG.